In the month of November, Zipie decided to educate our audience about visual design across multiple channels. We submitted this presentation to the 2021 Lexington ADDY awards! The goal was to interact with our audience and to educate them about visual design, through an integrated campaign across various channels. We did this through our social media platforms, weekly blogs, The Admosphere Podcast, and monthly newsletter. We created a content calendar outlining design-related weekly themes, art direction, and platform-specific copy. Since we use multiple social media channels, tailoring our copy to each one is essential in reaching our audience. Our designers assisted with the copy to ensure that correct terminology and terms were being used. In addition, the hashtag #ZipieDesignTakeover was created to differentiate this campaign from our existing content and allow for easy searching. The results spoke for themselves, on our social media channels, we saw a 947% increase in Impressions, 200% growth in our audience, and a 22.3% increase in post link clicks.

Check out the Admosphere podcast here

The blogs can be found below:

The Psychology of Color

How to Use Shapes to Tell Your Story

How to Create Guides out of Any Shape

Importance of Design in Marketing

Read the newsletter here