This campaign was selected and implemented by the client’s marketing team, and was used to raise over $50,000.

In a team of four, we created a poster campaign for GleanKy. They have a unique mission of solving food insecurity and food waste in the community. GleanKy takes food from local grocery stores and farmers then redistributes to people of Kentucky in need. Those who are struggling with food insecurity have little access to healthy food and GleanKy connects this gap.

Our target audience were retired people who have a lot of free time on their plate, and we wanted to encourage them to use volunteering for GleanKy. We found through research that talking about children specifically appeals to retired people. Your grandma never lets you leave her house hungry, right? We worked closely with the GleanKy director to fully understand their mission and how the program itself works.

Contributors: Emi Deck, Rob Fischer, Jillian Jones, & Claire Monkman