In the summer of 2020, Zipie shot photos of a vintage Bronco, on site at the Wildcat Adventure Off-Road Park. I created billboards using these photos with the goal of teasing the new 2021 Bronco release. I wrote copy for the billboards based on national Ford’s language around the Bronco.

Fast forward to February 2021, the Bronco tour stopped at Paul Miller Ford. Prior to the event, we launched social ads and promoted it through our Paul Miller Ford’s organic social channels. In addition, we sent emails through HubSpot, reaching out to those who had already reserved their Bronco. While the Bronco 2-door and 4-door editions weren’t released yet, this event was a perfect opportunity to preview them for the first time, up-close and in person. On the day of, our Zipie team activated the event. The activation included merch, signage, live social coverage, photography, videography, and working the event to ensure the audience got the most out of the experience.