Mokarran is one of my freelance clients in the early stages of launching their business. They are an apparel brand aiming to make a difference through the sales of their merch. Their initial request was for a brand with a calming, docile tone representative of the Mokarran shark. Their goal is to raise awareness towards shark finning for shark fin soup. They are creating a petition to make shark finning illegal in Arizona (where they are based). While it’s already illegal in most states, many restaurants in Phoenix still serve shark fin soup. They especially want to protect the Mokarran shark (Hammerhead shark) which is at risk for extinction.