After a trip to Rome, I brought some family friends back a sample of Limoncello. They liked it so much, they decided they would try their hand at making it themselves. DownLow Distillery was born, and I worked closely with them to make decisions on packaging and labeling. I researched traditional Italian Limoncello labels for inspiration. I took this research and created a label that was true to its roots, yet modern. The Limoncello received such incredible feedback, they decided to make Grapefruitcello and Orangecello. I worked to ensure the new additions were on brand and belonged together, but different enough to show the variety in flavors. The colors, layout, and lettering style combined creates a modern take on a classic Italian Liqueur.